The biggest investments in the home are most often driven by changes in life: moving in together, having a child, separating, or discovering a new hobby. Yet these situations are also some of the most overused themes in advertising. The strategy was to connect IKEA to life changes while avoiding the familiar clichés. Instead of leading with products, the campaign stripped everything down to one iconic IKEA asset: the price tag. In calm, intimate close-ups from everyday life, it subtly appears to signal a life-changing moment unfolding, turning a functional retail symbol into an emotional storytelling device. A kiss is a kiss – but it can also be the beginning of a shared home. And IKEA is there to support you, wherever life goes.
Awards
One Show 2026 – Print – TBA
One Show 2026 – Print Craft – TBA
One Show 2026 – Out of Home – TBA
One Show 2026 – Out of Home Craft – TBA
One Show 2026 – Film – TBA
Guldägget 2026 – Integrerat – Gold
Guldägget 2026 – Annonsering – Gold
Guldägget 2026 – Utomhus – Silver
Guldägget 2026 – Hantverk – Silver
Guldägget 2026 – Kortare film – Diplom
Clio 2026 – Out of Home – Shortlist
Clio 2026 – Print – Shortlist
IKEA Family is one of Sweden’s largest loyalty programs, with over four million members. But growth had started to stagnate, and the program needed to evolve. IKEA introduced loyalty points, letting members earn points on purchases. A milestone for IKEA – but not for the world. Competitors had offered points for decades, and IKEA was undeniably late to the party. So instead of pretending to be innovative, the launch owned the truth. Better Late Than Never turned IKEA’s lateness into the campaign idea itself. IKEA co-workers revived iconic viral trends far too late – Harlem Shake, Bottle Flip, Mannequin Challenge, Planking – recreated exactly as we remember them: lo-fi, nostalgic, and slightly cringe. By owning our lateness instead of hiding it, a standard feature launch became something people actually talked about – driving +79% sign-ups, +183% traffic, and €17M in earned media.
Awards
Eurobest 2025 – Social and Influencer – Silver
Eurobest 2025 – Direct – Shortlsit
Clio 2026 – Social Media – Bronze
Cannes Lions 2025 – Direct – Shortlist
100 Wattaren 2025 – Konsument – Shortlist
IKEA aims to help more people get a good night’s sleep. To highlight this and promote their affordable sleep range, we developed a unique roller blind featuring IKEA’s message and a sleep product printed on the outside. We then recruited "Sleepfluencers." Anyone could apply and receive the roller blind for free in exchange for turning their window into ad space for IKEA. The campaign quickly gained traction, with all blinds claimed within 24 hours. This functional solution not only helped Sleepfluencers block out light for better sleep but also promoted IKEA's sleep range to their neighbors and passersby. The Sleepfluencer initiative garnered significant media attention, with over 100 publications worldwide covering the campaign.
Awards
Eurobest 2024 – Social and Influencer – Gold
Eurobest 2024 – Social and Influencer – Silver
Eurobest 2024 – Outdoor – Silver
Eurobest 2024 – Media – Silver
Eurobest 2024 – Brand Experience and Activation – Silver
Eurobest 2024 – Outdoor – Shortlist
Eurobest 2024 – Outdoor – Shortlist
Eurobest 2024 – Direct – Shortlist
Eurobest 2024 – Media – Shortlist
Eurobest 2024 – Media – Shortlist
Eurobest 2024 – Brand Experience and Activation – Shortlist
Epica Awards 2024 – Brand Activation – Silver
Cannes Lions 2025 – Direct – Shortlist
Guldägget 2025 – Utomhus – Diplom
Clio 2025 – Media – Bronze
One Show 2025 – Social Media – Merit
One Show 2025 – Out of Home – Shortlist
One Show 2025 – Out of Home – Shortlist
One Show 2025 – Experimental & Immersive – Shortlist
One Show 2025 – Direct Marketing – Shortlist
One Show 2025 – Direct Marketing – Shortlist
New York Festivals 2025 – Outdoor – Bronze
New York Festivals 2025 – Direct – Finalist
New York Festivals 2025 – Activation & Engagment – Finalist
The Andys 2025 – Shortlist
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Awards
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Awards
Eurobest 2024 – Outdoor – Shortlist
100 Wattaren 2024 – Företag – Shortlist
One Show 2025 – Experimental & Immersive – Shortlist
Erica Awards 2024 – Events – Shortlist
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Awards
Eurobest 2020 – PR – Grand Prix
Eurobest 2020 – Healthcare – Grand Prix
Eurobest 2020 – Brand Experience & Activation – Gold
Eurobest 2020 – PR – Silver
Eurobest 2020 – Direct – Bronze
Eurobest 2020 – Creative Data – Shortlist
Eurobest 2020 – Direct – Shortlist
Guldägget 2020 – Integrerat – Gold
Guldägget 2020 – PR – Gold
Guldägget 2020 - Aktivering - Silverägg
Guldägget 2020 – Innovation – Diplom
New York Festivals 2020 – Public Relations – Silver
New York Festivals 2020 – Avant-Garde/Innovative – Bronze
New York Festivals 2020 – Direct & Collateral – Finalist
New York Festivals 2020 – Activation & Engagement – Finalist
New York Festivals 2020 – Public Relations – Finalist
New York Festivals 2020 – Positive World Impact – Finalist
New York Festivals 2020 – Direct & Collateral – Shortlist
New York Festivals 2020 – Public Relations – Shortlist
One Show 2020 – Direct Marketing: Non-traditional & Guerrilla Marketing – Merit
One Show 2020 – Direct Marketing: Physical Items – Merit
One Show 2020 – Public Relations: Innovation in Public Relations – Merit
YouTube Works Sweden 2020 – Force for Good – Winner
YouTube Works Sweden 2020 – Creative Innovation – Finalist
Cresta 2020 – Social, Global Issue Campaign – Gold
Cresta 2020 – Healthcare: Public Awareness – Gold
Cresta 2020 – THE ‘Wish we’d thought of that’ AWARD – Silver
Cresta 2020 – Brand Purpose: Brand Activism – Silver
Gerety Awards 2020 – Pharma: Integrated – Gold
100 Wattaren 2020 – Samhällsansvar & Ideellt – 50W
100 Wattaren 2020 – Konsument Multi – Shortlist
100 Wattaren 2020 – Framsiktigt – 100W
Gerety Awards 2020 – Pharma: Integrated – Gold
Guldägget 2021 – Effekt – Silverägg
Clio – PR – Bronze
Clio – Direct – Bronze
Cannes Lions 2021 – PR – Silver
Cannes Lions 2021 – PR – Bronze
Cannes Lions 2021 – PR – Bronze
Cannes Lions 2021 – Brand Activation – Bronze
Cannes Lions 2021 – PR – Shortlist
Cannes Lions 2021 – Creative Data – Shortlist
Cannes Lions 2021 – Creative Data – Shortlist
Eurobest 2021 – Creative Effectiveness – Grand Prix
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Awards
Guldägget 2019 – Integrerat – Gold
100 Wattaren 2018 – Konsument Kampanj – 100W (Gold)
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Awards
Cannes Lions 2018 – Media – TBA
One Show 2018 – Integrated Branding – TBA
ADC Awards 2018 – Integrated – TBA
Guldägget 2018 – Integrated – Gold
Guldnyckeln 2018 – Kampanj – Silver
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Awards
Guldägget 2018 – Mobilt – Gold
Guldägget 2018 – Innovation – Silver
Guldägget 2018 – Digitalt – Diploma
Webby Awards 2018 – Online Guerrilla & Innovation – TBA
Webby Awards 2018 – People's Voice Award – TBA
New York Festivals – Mobile Marketing – TBA
Selected publications
Adweek
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Epica Awards 2017 – Promotions & Incentives – Bronze
Guldnyckeln 2018 – Resor, transport & fordon – Silver
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Awards
Cannes Lions 2018 – Radio & Audio Lions – Gold
Cannes Lions 2018 – Entertainment Lions – TBA
Guldägget 2018 – Audio – Gold
D&AD 2018 – Radio & Audio – TBA
One Show 2018 – Broadcast – TBA
One Show 2018 – Innovation in Radio – TBA
New York Festivals 2018 – Avant-gard/Innovation – TBA
New York Festivals 2018 – Best Use of Media: Audio – TBA
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Awards
Guldägget 2017 – Integrerat – Silver
One Show 2017 – Integrated Branding – Bronze
New York Festivals 2017 – Integrated – Bronze
Cannes Lions 2017 – Integrated – Shortlist
ADC Awards 2017 – Integrated Branding – Merit
LIA – Integration 2017 – Finalist
100 Wattaren 2017 – Best Campaign – 100W
March 21st is Mothers Day in Syria. As a refugee it can be very hard to reach your loved ones. That´s why we made it possible for people who have fled Syria to send a greeting to their mother back home. All you had to do was to call a telephone number and record your greeting. The message was then broadcasted on the Syrian radiostation FUSE FM in Syria on Mothers day.
Awards
One Show 2017 – Experiential Radio – Gold
Guldägget 2017 – Audio – Gold
Clio Awards 2016 – Radio – Bronze
Clio Awards 2016 – Digital/Mobile – Finalist
Eurobest 2016 – Radio – Bronze
Epica Awards – PR – Silver
Cresta Awards 2016 – Radio – Gold
Cresta Awards 2016 – Promotions & Incentives – Bronze
Cresta Awards 2016 – Direct Marketing – Bronze
Adweek Project Isaac 2016 – Radio Innovation – Winner
New York Festivals 2016 – Media – Finalist
New York Festivals 2016 – Radio – Finalist
New York Festivals 2016 – Direct & Collateral – Finalist
New York Festivals 2016 – Public Service Announcements – Finalist
New York Festivals 2016 – Activation & Engagement – Finalist
100 Wattaren 2016 – Finalist – TBA
Spinn 2016 – Finalist – TBA
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Awards
Clio – Film – Gold
Epica – Film – Gold
Eurobest – Film – Silver
Guldägget – Film – Silver
Guldägget – Onlinefilm – Silver
LIA – Film – Bronze
Cannes Lions – Film – Bronz
New York Festivals – Film – Bronze
New York Festivals – Best Use of Media – Finalist
One Show – Television – Merit
Selected publications
Creativity-Online
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Awards
Roy Galan – People's Choice – TBD
Roy Galan – Best Film – TBD
Selected publications
Creativity-Online
Today we tend to take the same pictures of the same objects from the same places. Audi wanted to challenge this and at the same time promote quattro, their powerful four-wheel drive. That’s why they created Catch the Unseen. A first of its kind photo competition where people were challenged to take the photo furthest away from any other photo.
Awards
New York Festivals 2016 – Media – Bronze
Webby Awards 2016 – Advertising & Media - Nominee
Webby Awards 2016 – Advertising & Media – Winner People's Voice
Lovie Awards 2016 – Integrated Mobile Experience – Finalist
This is an online campaign for Scandinavian Airlines. It will go live in fall 2014. The users will be invited to catch Europe's most punctual offers. Every time a plane arrive to Copenhagen, they'll be able to catch it in real time on the site. If they catch the plane, they'll catch the offer.
Awards
One Show 2016 – Direct – Gold
One Show 2016 – Direct – Finalist
Webby Awards 2016 – Advertising & Media - Nominee
Eurobest 2015 – Interactive - Silver
Eurobest 2015 – Interactive - Bronze
Eurobest 2015 – Interactive - Shortlist
Creative Circle Denmark 2015 Digital – Shortlist
Danish Internet Awards 2015 Real Time Activity – Winner
Danish Digital Awards 2016 – Video Production - Bronze
In Denmark, it's a cultural phenomenon to welcome people with flags. So when we found the Danish flag hidden in the Coca-Cola logo, we brought the discovery to the airport. With a special billboard, people were invited to create a happy welcome to the world's happiest country.
Awards
Cannes Direct Lions 2013 - Finalist
Cresta Awards 2013 Promo & Activation – Bronze
Cresta Awards 2013 Ambient Media – Finalist
Rambuk Media Awards 2013 – Winner
Eurobest 2013 Outdoor – Finalist
Creative Circle Denmark 2014 Ambient - Silver
Creative Circle Denmark 2014 Event - Silver
Creative Circle Denmark 2014 Outdoor - Shortlist
Selected publications
Creativity-Online
Adweek
Shots
